Forever is the Sweetest Con
By: Joanna Thurlow
Expected Publication: June 16, 2026 by Sugar Shack Books
292 pages
Genre: Adult, Contemporary
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Goodreads description--Cleo Des Rochelles doesn’t believe in love—not after being swindled by her ex and left to repay his debts or risk losing her home and her mother’s safety. Desperate for cash, she signs up for Camp Couple-Up, a reality dating show with a $250k prize.But instead of a glamorous retreat, Cleo finds herself in the wilds of Canada’s Northern Ontario, scrubbing toilets and faking romance with Kei, a charming musician with lofty dreams of stardom. Their pact is play pretend, win big, and never catch feelings.
Then the crew vanishes. With no food, no phones, and no refill of Kei’s insulin, the stakes skyrocket from love and money to sheer survival. As danger closes in, Cleo discovers a strength she never knew she had—and a love too real to fake.
Poor Cleo. Her sorry, ex-boyfriend scammed her. Not only did she come home one day to an eviction notice, but the dude took all of their stuff and ghosted her. And on top of that, he left her with a mountain of debt in the form of a loan she co-signed for him. She's been bartending, and not that I approve of her methods, but she's been charging customers extra and pocketing it to pay her bills. Unfortunately, her mom isn't in great health, and her childhood home has been deeded to Cleo, which will be taken as collateral if she can't start making some payments on this loan that her ex defaulted on. One night at the bar, she gets a card for a guy recommending her to his friend's dating show. Cleo isn't interested until she finds out that she's about to lose the home her mother lives in. Desperate, she decides to ignore some red flags to join this dating show in hopes that she can act her tail off and win the $250,000 prize.
Camp Couple-Up is the name of the TV show. And Cleo is one of 8 contestants. There are 4 girls and 4 guys. Two producers. One host. Camermen, as well as hidden cameras everywhere. The contestants are taken to this camp on an island in Canada. The camp seems a bit run-down, and all of the contestants are assigned chores like cleaning, cooking, and trash. They have some challenges and various tasks they have to do. Cleo is determined to win through acting, so she zooms in on Isaias, whom she thinks will be her best shot at winning with. Only, he also has eyes for Sue-Ellen, whom Cleo takes an instant dislike to. But Kei zeroes in on Cleo. They've met before, both in the bar that Cleo used to work at and on the airplane. Kei and Cleo decide they might actually be able to win the competition if they stick together.
One thing about Cleo that annoyed me early on in this book is how judgmental she is. She's had horrible taste in men. She's made poor financial decisions. She has no problem with stealing from customers or her job. She is willing to borrow another woman's lingerie. Yet she's immediately turned off by a guy's long hair, a guy traveling with a guitar, and a guy giving a thumbs up. Not to mention her immediate dislike and competitive attitude toward Sue-Ellen. I really couldn't tell if this was character-specific about Cleo or if this was a case of the author inserting her own "icks" into the story. And if I can't tell the difference between the character and the author, I often take that as a negative thing.
Ultimately, Cleo grows as a character. She learns not to take everything at face value. She has to face challenges and come out the other side. She has to face surviving or not to save someone else, multiple people actually.
Forever is the Sweetest Con did not go in the direction that I really expected it to. And despite Cleo being an annoying character to start with, I did really enjoy this story. And I'm happy to give Forever is the Sweetest Con 4 Stars. It does have language and a little spice, but nothing too drastic. Have you read Forever is the Sweetest Con? What did you think? Let me know!






